At TELOS, we believe that every project, every brand needs companionship and understanding. So let's start by listening to the stories from your business. 

After talking and collecting enough information, we will have a suitable brand design process to reposition your brand.

There are many cases where a business should consider repositioning its brand.

When your business has transformed, the old image is no longer suitable for new communication stories, or when the business changes its products, customer segments, and target groups, or when the business grows and needs a change or transition to fit its new position.

Those will be the times when brand repositioning is a necessary solution.

The first step is to listen to the brand storytelling.

Reframe the brand's development steps and image in the past, present, and future to have a suitable direction.

TELOS will provide you with market analysis and evaluation, as well as internal analysis of the business.

Propose ideas to reposition and develop the brand's artistic aspect.

Execute the design and implementation of products according to the needs of the business.

These are highly effective tools for building consistency, synchronization, and accuracy for the brand system. These products are essential for establishing clear and consistent recognition for customers.

Brand guidelines and Art Direction serve as the DNA of the brand, helping you manage and create new things more easily, as well as understanding more about the artistic values of your brand. They are not only design rules but also provide your employees and partners with clear and accurate guidance on how to use your brand elements.